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woman in a red afrocentric dress smiling Ashro Woman: Gina H.

Meet Ashro Woman of the Week, Gina from Kansas City, MO This purpose-filled pastor loves to dress up. Why? To ‘represent her queeness’ and positivity. Yasss Queen! Influenced greatly by the biblical value system, Gina believes in leading through genuine connections. The fruit of that belief can be seen in the way she facilitates and coaches trauma healing groups and women’s empowerment groups too. Her best advice for women? “Be your own She-ro first. You must take good care of yourself in order to be effective in assisting others.” Thanks for inspiring us, Gina!

artist contest flyer Ashro’s Onward & Upward Artist Showcase

Calling all Artists! We’re seeking artwork submissions that speak to this year’s theme: “Lift Every Voice”. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and Pigment Intl.

Ashro Women Talk Ashro Credit [Lookbook]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!

Woman wearing purple one shoulder dress Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

Ashro Woman: Simone B.

Meet Simone B. from Gates, NC. This stylish, longtime Ashro Woman knows the secret to a great marriage: dedication, nurturing and prayer. “You have to strive every day to make it work—and pray. You have to give it more than 50/50 always.” Simone and her husband enjoy date nights and travel, cooking and concerts, picking up their great granddaughter from preschool…and sitting down to Simone’s best dish: linguini with mushrooms, long-stem onions, and shrimp. Yum. Thanks for being authentic and inspiring us in the process, Simone!

Ashro Woman: Victoria S.

Meet Victoria S. from Indianapolis, IN. This exemplary Ashro Woman is dedicated to a life of faith, love, and forgiveness.  Her best advice?  “Let go of grudges. They are unnecessary BURDENS.”

Ashro Woman: Leona A.

Meet Leona from Fountain, CO This exemplary Ashro Woman has been a customer for almost 20 years! As a psychotherapist and dance therapy teacher, Leona spends most of her time teaching and helping others. She enjoys plants and music, life and culture…and wears Afrocentric clothing daily, even for working out.

Ashro Woman: Arnita H.

Meet Ashro Woman of the Week, Arnita H. from Harpersville, AL Arnita is a dynamic and stylish woman of faith who sings on her praise team at church, works full time with the elderly and disabled, and cares for her parents

Tia Mowry Ashro Partners with Tia Mowry

Tia Mowry is bringing you Spice, a line of cooking and serving pieces that make it feel good to spend time in the kitchen. You’re going to love the vibrant colors, practical design and modern style—perfect for quick weekday meals and entertaining too.

Justina Blakeney Promotional Image Ashro Partners with Designer Justina Blakeney

Ashro proudly partners with Justina Blakeney! She is a designer, artist + mama with a bohemian heart. For Justina, decorating is about feeling free, having fun and getting a little bit wild.

The designer Vivica Fox, a black woman wearing a white fitted shirt and smooth, shoulder-length hair with bangs. Vivica Fox Wigs

With Vivica, it is simply amazing how you can shine and stand out in the crowd effortlessly, yet glamorously. Browse her collections of wigs right here!

yolanda adams handbags at Ashro Ashro Partners with Yolanda Adams

We are very excited to announce a NEW partnership with iconic star–Yolanda Adams. We will start with offering a few of her select handbags and hopefully much more in the future!

Woman posing in a orange and black pattern caftan Ashro Customer Sandi [Lookbook]

Sandi W. is a real estate agent, owner of a home renovation business, property investor, and proud Ashro Woman! She is on the go ALOT! The best benefit of rocking Ashro caftans is that they can keep right in step with a busy lifestyle.

Black Woman wearing Black Women Deserve tee BLACK WOMEN DESERVE…

We must build Black women’s capacity to lead the change we need, and to collaborate in meaningful ways with partners across many sectors to achieve long-term transformational change.

Video of two Black women discussing art Onward & Upward with Patricia Andrews-Keenan

Thank you to Patricia Andrews-Keenan for joining us for Onward & Upward with Leslie E. Royal, brought to you by Ashro.

Ashro staff wearing Black artist artwork on caftan Sharon L. Bjyrd, Local Artist Expressing Blackness

Sharon L. Bjyrd is best known for her vibrant portraits celebrating the beauty and diversity of the Black experience.

Black woman wearing a gold holiday pant set 5 Fabulously Festive Ways to Celebrate the Holidays

Extraordinary times call for truly extraordinary holiday festivities. Consider one of these unique ideas that will be a hit with everyone.

Black woman wearing a dashiki caftan The Quiet Queens Caftan Exchange to Add Excitement to Holiday Gift Giving in 2020

The holidays are right around the corner and you’re excited about commencing the annual celebratory gift exchange with family and friends.

Artist Showcase Contest Winners

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression during a time that’s been wrought with emotion and upheaval. The winning artists and their work are featured here along with some other stellar entries. Congratulations to one and all!

Black woman wearing a dashiki print caftan Decoding African Fabrics and Prints: The Story Behind the Style

Kente, mudcloth, dashiki – African prints are deeply rooted in centuries-old African textiles that were meticulously made by hand. Their legendary stories give special meaning to today’s modern styles inspired by their vivid colors and dramatic contrasts.