Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

Enter for a chance to win Men’s Majesty Lion of Judah Goldtone Pendant AND the Shawnty Loves Hoops & designed by Simone I. Smith, wife of LL Cool J, in partnership with Mary J. Blige.

Meet Ashro Woman of the Week, Shanta from Lithonia, GA Shanta is a mother, grandmother and community powerhouse! As Founding Director of The Center for Truth and Healing, member of the Atlanta Black Chambers’ Global Opportunities Committee, and countless other associations, Shanta finds immense joy in making a positive impact.

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Fall 2024 Catalog.

Meet Ashro Woman of the Week, Felisha from Conyers, GA Doesn’t First Lady Felisha look gorgeous in brilliant blue!?! This stunning mother and grandmother is a woman of faith through and through. “My faith in Jesus affects everything in my life.” She serves the elderly and disabled daily through her work with affordable housing, supports her husband in pastoring their church (they recently celebrated their 10-year anniversary there), and nurtures her family with unconditional love—and kale greens.

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

Meet Ashro Woman of the Week, Catherine. from South Chicago Heights, IL Catherine is, no doubt, an expert at a lot of things. Here are just a few:  1. Making lemon pies. 2. Dressing up. 3. Inspiring others! As a mother, grandmother, retired teacher, and ordained minister, she’s had lots of practice encouraging others to be all that God made them to be. In fact, she has personally lived out this philosophy.

Calling all Artists! We’re seeking artwork submissions that speak to this year’s theme: “Preserving Black Elegance & Excellence”. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and Pigment Intl.

Meet Ashro Woman of the Week, Audrey S. from Cuba, AL Audrey is a mother, grandmother, retired math teacher AND retired United States Army Sergeant First Class—Thank you for your service, Audrey! Her best advice inspires us to great things while freeing us from perfection. “Do the best you can, whenever you can, with whatever God has blessed you with.” Yassss! No room for excuses…or for being anything less than what we are called to be!

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Summer 2024 Catalog. Lots of oooohs & ahhhhs from Leslie and excitement for the styles available now at ASHRO!

Meet Ashro Woman of the Week, Renee S. from Huntsville, Alabama. What makes Renee happy? Besides putting God first, it’s seeing other people excited about their lives. Alright Ladies, isn’t that a rare and beautiful thing? With this kind of big-hearted outward focus, Renee is, no doubt, a bright spot in the lives of many. She loves being a mother and grandmother—so she can be there to listen to her kids and grandkids when they need her.

Meet Ashro Woman of the Week, Barbara from St. Louis, MO This remarkable woman has raised a family, started and successfully run her own company, performed the national anthem at Busch stadium, chaired blood drives, put on major fashion shows, acted as secretary for a 3,000+ Women’s Club—and much much more.

For twenty glorious years, it has been our pleasure to help you bring your beautiful best to life. We are celebrating our 20 year anniversary in 2023! As part of our CELEBRATING, we’ll be having a Sweepstakes! Click now to enter!

Meet Ashro Woman of the Week, Sonya H. from Hueytown, AL

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!

Meet Ashro Woman of the Week, Reverend Dr. Ellen from North Baldwin, NY This determined woman of faith is a retired nurse practitioner, a First Lady AND Assistant Pastor to her husband. Through her multiple ministries, Rev. Dr. Ellen works diligently to address the physical, mental, and spiritual needs of women and those in her local, national and world community. Her hard-won master’s degree and doctorate took 10 years of part-time schooling as she juggled the roles of full-time nurse, mother of two, and helpmate to her husband. During that challenging season, Ellen and her family also suffered a house fire that totally destroyed their home, leaving them homeless. Did this stop them? Absolutely not! As Rev. Dr. Ellen likes to say, “Walk in the destiny of which God has purposed for your life.” This is faith unwavering.

Joseph is a three time Artist Showcase Contest Winner! He entered our contest from 2021 – 2023 and continually demonstrated his talent and adherence to our theme for all three years.

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!