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National SISMAS Day 2024

It’s official: National SISMAS Day  has been added to the calendar. Created by Simone I. Smith , the iconic Queen of Hoop Earrings and wife…

2024 Artist Showcase Contest [LOOKBOOK]

The 2024 Artist Showcase Contest has ended. We were very excited about the stellar entries. Take a look at all our the artwork following this year’s theme: “Preserving Black Elegance & Excellence”.

Black couple smiling with text about Owning the Moment As a Couple 5 Fabulously Festive Ways to Celebrate the Holidays

Extraordinary times call for truly extraordinary holiday festivities. Consider one of these unique ideas that will be a hit with everyone.

Artist Showcase Contest Winners

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

Ashro Women Talk Ashro Credit [Lookbook]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women’s testimony!

Sarah Paul modeling a black headwrap and red caftan Meet Sarah: New Partnership with Ashro Model

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!

Tsitsi’s Top Picks for the Season

If you’re looking for something spectacular to wear this season, get inspired by Tsitsi’s Top Picks of the Season…and pick up some glittering nuggets of fashion wisdom too. Enjoy!

Joseph C. Randall, Local Artist Expressing Blackness

Joseph is a three time Artist Showcase Contest Winner! He entered our contest from 2021 – 2023 and continually demonstrated his talent and adherence to our theme for all three years.

Meet the Artist: Julia Ferguson

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

AKena woman of the week image. blue and white outfit. Ashro Woman: Rev. Dr. A’Kena, EdS

Meet Ashro Woman of the Week, Rev. Dr. A’Kena, EdS from Emporia, KS Wife, college professor, minister, and style standout, A’Kena has a total of 5 closets (mostly filled with classic clothes)! “I love that I can wear items that are 30 years old….no one knows because the pieces are so classic.”

Shanta the Ashro Woman of the Week featured image Ashro Woman: Shanta

Meet Ashro Woman of the Week, Shanta from Lithonia, GA Shanta is a mother, grandmother and community powerhouse! As Founding Director of The Center for Truth and Healing, member of the Atlanta Black Chambers’ Global Opportunities Committee, and countless other associations, Shanta finds immense joy in making a positive impact.

Suzanne and Leslie and the Ashro Catalog Fall 2024 Catalog Edit

Listen in as Suzanne, Ashro Sr. Merchandising Manager shares with Leslie E. Royal, Ashro Brand Ambassador the highlights from our Fall 2024 Catalog.

Black Partnership: Simone I. Smith Jewelry Collection

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

Simone I. Smith’s Sweet Touch of Hope

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

sweepstakes image ENTER FOR A CHANCE TO WIN – SIS SWEEPSTAKES

Enter for a chance to win Men’s Majesty Lion of Judah Goldtone Pendant AND the Shawnty Loves Hoops & designed by Simone I. Smith, wife of LL Cool J, in partnership with Mary J. Blige.

Ashro Woman Image - woman in a blue outfit Ashro Woman: Felisha

Meet Ashro Woman of the Week, Felisha from Conyers, GA Doesn’t First Lady Felisha look gorgeous in brilliant blue!?! This stunning mother and grandmother is a woman of faith through and through. “My faith in Jesus affects everything in my life.” She serves the elderly and disabled daily through her work with affordable housing, supports her husband in pastoring their church (they recently celebrated their 10-year anniversary there), and nurtures her family with unconditional love—and kale greens.

Woman posing in polka dot dress with a matching hat. Ashro Customer, Catherine N. [Lookbook]

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

woman in a red outfit and red hat Ashro Woman: Catherine

Meet Ashro Woman of the Week, Catherine. from South Chicago Heights, IL Catherine is, no doubt, an expert at a lot of things. Here are just a few:  1. Making lemon pies. 2. Dressing up. 3. Inspiring others! As a mother, grandmother, retired teacher, and ordained minister, she’s had lots of practice encouraging others to be all that God made them to be. In fact, she has personally lived out this philosophy.

Ashro’s Onward & Upward Artist Showcase

Calling all Artists! We’re seeking artwork submissions that speak to this year’s theme: “Preserving Black Elegance & Excellence”. The Onward & Upward Artist Showcase is sponsored by Ashro, in partnership with the Ashro Community Council and Pigment Intl.

Ashro Woman: Audrey S.

Meet Ashro Woman of the Week, Audrey S. from Cuba, AL Audrey is a mother, grandmother, retired math teacher AND retired United States Army Sergeant First Class—Thank you for your service, Audrey! Her best advice inspires us to great things while freeing us from perfection. “Do the best you can, whenever you can, with whatever God has blessed you with.” Yassss! No room for excuses…or for being anything less than what we are called to be!