Stories & Partnerships

Women Empowering Women 2026: Celebrating Black Women’s Wellness

In March 2026, ASHRO had the honor of participating in the inspiring Women Empowering Women 2026 Conference, themed “Preserved in Peace." This empowering event, hosted by Kimberly Fisher and co-hosted by Pastor Wendy Singleton, brought together over 100 women for a day of holistic wellness, connection, and inspiration.

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Meet the Artist: Desere Mayo

Introducing Desere Mayo who won our 2025 Onward and Upward Artist Showcase Contest.

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Featured image of Oprah including Simone I. Smith's Serenity Earrings in her 2024 Favorite Things

Ashro Now Offers Oprah’s Favorite Hoops!

Oprah has spoken—and she’s chosen Simone I. Smith’s Lady of Serenity Earrings as one of her Favorite Things for 2024. Take a look!

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A woman in a vibrant, layered dress made of magazine pages poses confidently, wearing a matching hat and holding a fan.

Ashro Community Council Supports Literacy with an Unforgettable Paper Dress

The Ashro Community Council is thrilled to announce that our paper dress entry won First Place at the Madison Reading Project's annual Get READ(y) to Wear fundraiser! Behind this dazzling display lies a story of serendipitous connection, renewed partnership, and dedicated teamwork!

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Dorinda Clark-Cole, a gospel singer, introduces her wig line, wearing a stylish white outfit with curly hair.

Ashro Unveils New Wig Collection with Gospel Legend Dorinda Clark-Cole!

Take some style notes from this Grammy Award-winning gospel singer/songwriter, talk show host and evangelist! Dorinda’s lace-front wigs are super stylable with a very natural…

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Two women in vibrant African print outfits, one posing by a fireplace and the other smiling in a modern setting.

Auntie Linda (69) & Niece Jaydon (24) Show Off Their Ashro Style

Together, Linda and her great-niece Jaydon created a stunning Ashro Lookbook, showcasing how Ashro’s timeless style beautifully complements every generation.

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Flyer about SISmas-a sisterhood Christmas celebration

Leslie’s Trilogy of Holiday Magic & SISmas

Written by Leslie E. Royal Every so often, the stars become perfectly aligned to create something really special. They have done so in this instance…

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Six women in stylish outfits pose together, showcasing vibrant colors and elegant designs, representing their church community.

The Ladies of Bayshore Community Church of the Nazarene in Naples, FL – Holiday 2024

Sarah Paul, one of our models and contracted writers, worked with us on a project to grant a new Ashro outfit to some ladies at…

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Bold text announces "Onward & Upward Artist Showcase Contest" presented by ASHRO on a warm orange background.

Artist Showcase Contest Winners

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

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Six women in circular frames, featuring vibrant outfits, with the text "ASHRO WOMEN TALK ASHRO CREDIT FALL 2023" in the center.

Ashro Women Talk Ashro Credit [Lookbook #2]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women's testimony!

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Sarah Paul modeling a black headwrap and red caftan

Meet Sarah: New Partnership with Ashro Model

Meet Sarah, our ASHRO model who is now working with us to share content with YOU! Learn more about her many talents, life reflections, and keep an eye out for her in our ASHRO catalogs!

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Young artist Julia Ferguson smiles beside her artwork "With Resilience," displayed for sale on a wall.

Meet the Artist: Julia Ferguson

Introducing Julia Ferguson who won our 2023 Young Adult Winner of our Onward and Upward Artist Showcase Contest.

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Simone I. Smith, Mary J. Blige, and LL Cool J promote jewelry collections, showcasing stylish designs and partnerships.

Black Partnership: Simone I. Smith Jewelry Collection

Simone I. Smith, the wife of LL COOL J, and friend/business partner to Mary J. Blige, launches a new jewelry collection with ASHRO.

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Sparkling lollipop pendant necklace on a textured surface, symbolizing hope and resilience.

Simone I. Smith’s Sweet Touch of Hope

In 2004, Simone discovered a knot on her shin. Soon after she was sadly diagnosed with stage 3 chondrosarcoma, a rare bone cancer. Inspired by her own experiences, she created the lollipop pendant in 2009 to exemplify resilience.

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Woman posing in polka dot dress with a matching hat.

Ashro Customer, Catherine N. [Lookbook]

Meet Catherine! From Chicago, she is a retired school teacher, and an ordained minister. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

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Bold text announces "Onward & Upward Artist Showcase Contest" presented by ASHRO on a warm orange background.

Artist Showcase Contest Honorable Mentions

In support of the Black community, a great opportunity presented itself: to seek out and celebrate artistic expression. And we continue to offer this contest each year. The winning artists and their work are featured here. Congratulations to one and all!

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Black woman wearing yellow dress and blue headwrap.

Ashro Customer, Danette [Lookbook]

Meet Danette! From New Jersey, she is a professional singer/actress and current Ringmaster of Omnium Circus. We sent this proud Ashro Woman some outfits and here’s how she rocked them.

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Black woman on Ashro catalog cover.

From Ashro Model to Ashro Contest Judge: Meet Dana

Meet Dana! She is and Artist, Entrepreneur, and one of our first Ashro Models. We are very excited to invite her back as a new judge for our 2023 Onward and Upward Artist Showcase Contest!

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Six women in vibrant attire are featured in circular frames, promoting "Ashro Women Talk Ashro Credit Spring 2023."

Ashro Women Talk Ashro Credit [Lookbook #1]

Ashro women tell us how easy it is to dress like a queen and budget like a boss! Get what you need today—make budget-friendly payments over time. With Ashro Credit, it is easy to bring your beautiful best! Check out these Ashro Women's testimony!

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Woman wearing purple one shoulder dress

Ashro Customer, Donna [Lookbook]

Donna B. is a Alabama native and a proud Ashro Woman! We sent this Fashionista some outfits and here’s how she rocked them. Thank you Donna!

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